Email Deliverability
Email deliverability is vital to the success of your campaign. Your potential customers need to be able to see your email in order to make a purchase. Our rigorous approach to data management means we have a highly superior SenderScore, allowing us to help you maximise your email ROI.We use a number of techniques to ensure our SenderScore is high and that as many of your emails are seen as possible. We have excellent relations with the parties who impact on how your emails are viewed – these are the ISPs (internet service providers).
At the heart of maximising your email deliverability are:
- Using the best technology
- Closing managing the data to ensure it is clean, accurate and active
- Best practice methods used in assembling the contents of your emails
We build a high level of trust and reputation with ISPs through:
- Suppressing hard bounce notifications
- Suppressing ‘report as spam’ requests from ISPs
- Suppressing inactive data, the ‘emotionally dormant’
- Monitoring performance of all data segments
- Using multi-part messages (using HTML and text preference fields)
- Having optimal text to image balance
- Using email layouts that appeal to consumers
- Having email content / messages relevant to the consumer
- Double checking emails against spam tools pre-send
- Having an obvious ‘unsubscribe link/s’ on the email
- Using a consistent ‘From Name
In addition, we never:
- Use 3rd party email data
- Over-email consumers
By consistently implementing these best practice email methods, we have helped our clients to build up interactive relationships with their consumers, thus improving trust and recognition within the brand.
Speak to us today to find out how we can improve your email deliverability on 01865 339 470.
See a selection of the emails we have produced
Get your Free Email Marketing Review
See our Email Marketing Case Studies
If you would like to read more about email marketing then take a look at our email marketing blog
