Email Marketing
Making the most of your email database is a never ending challenge, but Indium Web Management can make it one of the most rewarding aspects of your online marketing.Email marketing can bring the following benefits:
- Generating sales
- Building loyalty
- Increasing brand awareness
- Getting a closer relationship with your customers
- Driving targeted traffic to your website
Request your free email marketing review
See our email marketing case studies
We achieve this by working alongside you to understand your business objectives and then creating a contact strategy.
We will create and manage your promotional campaign schedules, including artwork, copy, data and results.
We will diagnose problems and create innovative solutions, ultimately driving your email campaigns into performing more efficiently, increasing your ROI and most importantly meet your objectives.
Email deliverability is vital to the success of your campaign. Your potential customers need to receive your email before they can react to it. Our rigorous approach to data management means we have a superior SenderScore, allowing us to help you maximise your email ROI.
(see the results of this in the table below)
We aim to continually optimise your email performance by using our real time tracking to analyse the success of your campaign, using click-through rates, open/read rates and bounce rates as well as unsubscribe requests.
Our talented team have over 20 years experience within email marketing. This is across a wide variety of businesses and industries, so give us a call to find out how we have helped organisations like yours.
01865 339 470 / Contact us
How our stats shape up
| Delivered | Opened |
Clicked |
Converted from Click |
|
| H1 2007 |
96% | 20% | 28% | 5% |
| H2 2007 | 99% | 20% | 29% | 7% |
| H1 2008 | 99% | 19% | 32% | 5% |
| H2 2008 | 98% | 21% | 35% | 7% |
| H1 2009 | 99% | 22% | 42% | 5% |
| H2 2009 | 98% | 24% | 46% | 6% |
| H1 2010 |
99% | 23% | 47% |
5% |
SenderScore is a measure of email deliverability, which shows how likely or not that your email will get through to your customer's inbox (rather than being caught up in a spam filter).
Find out your SenderScore
If you would like to read more about email marketing, then why not head over to our email marketing blog
