Feeds
Product feeds contain detailed information about the content listed within your site. The information is then used by other websites to drive traffic to your site.They can be used by a wide variety of sites to bring you more traffic:
- Search directories.
- Shopping engines.
- Product comparison websites.
They allow online consumers to compare similar products from different retailers in one area.
Sites include:
Google itself uses product feeds to display search results relating to shopping, using Google Base. Although, this is really more a form of SEO - see our Google Base information here.
As consumers have become increasingly savvy about the way they shop online, the popularity of these sites has increased. They cover an enormous range of products and services, from everyday consumables to your most expensive purchase. It is a great way of adding a new traffic stream to your site, by tapping into a market where your target customers are congregating online.
We take your company’s site data, convert it into the right formats and feed your products into the relevant websites. Each feed service works differently so, depending on your business and objectives, we’ll select the most relevant ones for you.
If you would like to know more about how to get in front of a whole new marketplace, contact us today.
