Search Engine Marketing
Search engine marketing involves getting your company placed in the most cost effective position within the search listings on each search engine (we currently work with Google, Yahoo, and MSN).
There are two areas where your website can appear in the search results:
Used alone, each area of search marketing can bring in results. However, to maximise performance, we recommend using a combination of both SEO and PPC for the most effective results.
Find our more about how search engines work
Organic Listings (SEO)
These are the results on the left hand side of search engines. Consumers are thought to be more likely to click here. The higher up the search engine listings you are for your relevant keywords, the higher the volume of traffic visiting your site, and higher the sales will be.We use a range of techniques to enhance your search engine position, including link building, site changes, keyword research and content syndication.
Learn more about our SEO services
Read our blog on SEO
Pay Per Click (PPC) Advertising – Paid for listings
These are the sponsored results which are highlighted at the top and/or right hand side of the page. The advertisers are charged when someone clicks on the advert to get to the advertiser’s website. A well run campaign will drive highly targeted, cost effective traffic to your site. This is generally known as pay per click or PPC.We can set up your PPC campaign in a matter of days which will bring in an immediate response. Due to the intricate tracking available we can optimise your campaign in order to bring traffic in at the right profitability level for your business.Learn more about our PPC services
Read our blog on PPC
To better understand how search engines operate read our guide.
To find out how Indium Web Management can help you get the balance between PPC and SEO right contact us or call 01865 339 470 today!
